Erste Group: Gold – Demand in China and India Continues to Increase

  • Gold: 12 month price target: USD 1,200 – 1,250 per ounce
  • Gold is an important portfolio hedge
  • Gold demand in Asia likely to remain strong

In recent years a lot of speculation has evaporated from the gold sector. This can inter alia be seen in the volume of ETF holdings, which have suffered enormous outflows in 2013 and 2014.

Recently the picture has changed, as the first new net inflows were recorded in the first quarter of 2015.

Total ETF volume vs. gold price (USD)

Gold versus currencies

The current divergence between actual gold price performance and the largely negative sentiment of many market participants with respect to gold is quite remarkable. “This is probably due to the fact that the focus is primarily on the dollar price of gold”, says Hans Engel, international stock market expert at Erste Group. While gold moved sideways in dollar terms last year – which still is quite respectable in light of a historic rally in the dollar – it advanced in terms of nearly every other currency. “Especially the performance in euro terms with a gain of 12% in 2014 was noteworthy. Since the beginning of 2015, the gold price has also performed well, a gain of 7.6% was recorded in euro terms”, notes Engel.

Demand is greatest in Asia

The gradually growing importance of Asian emerging markets with respect to gold demand is widely underestimated. Most of Asia is exhibiting a far greater predilection for gold than Western industrialized nations. In 2014 53% of total demand originated in India and China. This traditionally high gold affinity coupled with rising prosperity is likely to support demand in the long term. If one looks at last year's per capita demand, one can see that numerous emerging markets are already among the 20 largest gold buyers. This is all the more astonishing considering that their purchasing power is significantly lower by comparison.

Why gold is a sensible portfolio addition

Numerous studies confirm that the addition of gold lowers a portfolio's volatility. However, it is also a fact that bull markets in US stocks aren't providing a positive environment for gold. Rising stock markets currently represent the greatest opportunity cost for gold. An investment of between 5 up to a maximum of 10 percent of one's total investable wealth continues to be recommended.

The outlook is moderately positive

After a long, drawn-out bottoming period (in USD terms), our outlook for the gold price is moderately optimistic. A technical assessment of the gold price shows however that the long-lasting bottoming phase isn't over just yet, and a sideways trend remains de facto in force. We are forecasting a price range of USD 1,200 – 1,250 per ounce over the coming 12 months.

About the 2015 Gold Report

The Gold Report has been authored by Ronald Stoeferle. He is an external consultant to Erste Group Research and has been writing reports on the precious metal for the past eight years.