Erste banka launches blog entitled "Bez kravate"

Zagreb, 20 July 2016 - In order to provide high-quality and interesting content to interested readers and to inform them about subjects related to banking and financial markets in general, Erste&Steiermärkische Bank d.d. (Erste banka) has launched a blog entitled Bez kravate (Neckties Off). The blog is primarily intended to serve as an additional communication channel that expands on existing tools and channels used to reach the external public. In order to allow for a two-way communication with the readers, the blog allows readers to post comments.

"The name of the blog, as a metaphor for open and transparent communication accessible to everyone, best describes our goal. We believe that only by providing objective and fact-based information, without concealment, can we be an adequate participant in public communication, regardless of the complexity and sensitivity of particular topics. In addition, as a bank we believe that we have a certain responsibility to contribute to raising the level of general financial literacy. We see this as a continuous process in which there is no pause, thus we strive to continuously invest maximum efforts in this area," said head of Corporate Communications Dario Gabric.

The topics for the blog will be chosen by the best experts, employees of Erste banka and Erste Group. Through their opinions, views and stances they will examine "first hand" the topics that they handle with knowledge and expertise every day. The goal is to make the blog a place that people will visit to obtain relevant, objective and interesting information in the long term.