Erste Bank's video viewed more than a million times on Youtube channel

Zagreb, 1 August 2016 – A little more than a month after the beginning of the ‘Mighty Online Services’ campaign advert and its launch on the Youtube channel, the video, which emphasizes innovative digital services for entrepreneurs and addresses existing and future business customers of Erste Bank, has been viewed more than a million times. This is also the biggest number of views of an Erste Bank’s advertising video on Youtube recorded in the marketing campaigns so far, whereby it joined the few adverts of the Croatian banking industry which came close to or exceeded the mentioned number.

“Timely awareness of the need for development of innovative online solutions, as well as bringing them closer to customers in a simple, recognisable and direct daily communication, has turned out to be a winning combination in our current campaign. The record-breaking number of views on YouTube is a sign that the public is interested in the product we present to them, that they appreciate the sincere communication we use in our approach to them, as well as that we make the content available via the communications channels they truly visit,” emphasized Nina Pentek, head of the Marketing Division at Erste Bank, on this occasion.

Online opening of a transaction account stands out in the entire range of digital services intended for entrepreneurs. At the moment this is a unique possibility on the Croatian financial market which minimizes the number of necessary visits of entrepreneurs to an office. Also, their business can be facilitated with innovative functionalities of the mBanking app, which, among other things, enable invoice or payment slip scan, immediate check of the account state and turnover, as well as group and single signing of orders and files, and all this with an aim to enable entrepreneurs to have more time to deal with the management and development of their core business.