To pay for parking using Keks Pay, the user simply needs to select the "Pay for Parking" option in the main menu and, if using the app for the first time, enter the registration plate number and the model of the car. The user can then select the option "Locate Me" and the app will chose the parking zone on its own by using advanced geolocation via GPS. After selecting the desired parking duration, the user needs to merely tap on the slider on the screen to pay. Afterwards, the app reminds users when the parking will expire, regardless of whether they have internet access at that time, and it also allows them to purchase daily, weekly and monthly parking tickets. To avoid having to input registration plate number every time, the app allows users to store information for one or more cars.

"The goal that we are trying to achieve with Keks Pay is primarily to make everyday life easier for users. This was the case when we were developing the app, and it also serves as our guiding principle whenever we upgrade it. In addition to allowing users to pay for parking without additional fees, this functionality offers numerous other advantages over alternative forms of paying for this service, such as the automatic geolocation in a specific zone, which makes it significantly easier for users to pay while also lowering the possibility of making a mistake when paying for parking. In addition, when developing this functionality we paid particular attention to user experience, which is excellent, without any unnecessary steps in the entire process", said Dejan Donev, head of the Digital Transformation Team at Erste banka.